Embrace the suck. Push through. Keep going.
A familiar saying within the Navy SEAL Teams, "Embrace the Suck" is about accepting discomfort, facing adversity, and pushing forward when things get tough.
McB brings that mindset to life with a gritty, splatter-style design featuring the iconic Bone Frog—a symbol deeply rooted in Navy SEAL tradition and remembrance.
Originally created by Navy SEAL Keith Kimura, who died in a training accident in 1997, the Bone Frog has become a powerful tribute to fallen SEALs. For many SEALs, getting a Bone Frog tattoo after a combat deployment is a time-honored way to honor those who made the ultimate sacrifice.
Bold in design and meaningful in message, this tee is part of McB's growing series of Bone Frog designs.
Designed by McB. Available only at UGSF. Every purchase gives back.
Meet McB and explore the full collection.
Soft, lightweight, and made for everyday comfort, this tri-blend tee has a vintage look and a comfortable feel that holds up through repeated washings.
50% polyester, 25% combed ring-spun cotton, 25% rayon
Pre-shrunk for extra durability
Regular fit
UGSF logo printed vertically at the back neckline
Each shirt is printed on demand when you order. That means delivery may take a little longer, but it also helps reduce waste by producing only what's needed.
Note: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
Embrace the suck. Push through. Keep going.
A familiar saying within the Navy SEAL Teams, "Embrace the Suck" is about accepting discomfort, facing adversity, and pushing forward when things get tough.
McB brings that mindset to life with a gritty, splatter-style design featuring the iconic Bone Frog—a symbol deeply rooted in Navy SEAL tradition and remembrance.
Originally created by Navy SEAL Keith Kimura, who died in a training accident in 1997, the Bone Frog has become a powerful tribute to fallen SEALs. For many SEALs, getting a Bone Frog tattoo after a combat deployment is a time-honored way to honor those who made the ultimate sacrifice.
Bold in design and meaningful in message, this tee is part of McB's growing series of Bone Frog designs.
Designed by McB. Available only at UGSF. Every purchase gives back.
Meet McB and explore the full collection.
Soft, lightweight, and made for everyday comfort, this tri-blend tee has a vintage look and a comfortable feel that holds up through repeated washings.
50% polyester, 25% combed ring-spun cotton, 25% rayon
Pre-shrunk for extra durability
Regular fit
UGSF logo printed vertically at the back neckline
Each shirt is printed on demand when you order. That means delivery may take a little longer, but it also helps reduce waste by producing only what's needed.
Note: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
